Safiya U. Noble, Ph.D.

Safiya U. Noble, PhD


I research how digital media impacts and intersects with issues of race, gender, culture, and technology design; teach undergraduates, graduate students, & business leaders; publish in academic & general interest media; & consult with organizations on information ethics, management, & strategy. 

About Safiya

In the Fall of 2017, Dr. Safiya Umoja Noble joined the faculty of the University of Southern California (USC) Annenberg School of Communication. Previously, she was an assistant professor in the Department of Information Studies in the Graduate School of Education and Information Studies at UCLA where she held appointments in the Departments of African American Studies, Gender Studies, and Education. Dr. Noble is a co-founding principal at Stratelligence LLC and a co-founder of the Information Ethics & Equity Institute. Her academic research focuses on the design of digital media platforms on the internet and their impact on society. Her work is both sociological and interdisciplinary, marking the ways that digital media impacts and intersects with issues of race, gender, culture, and technology design. Her monograph on racist and sexist algorithmic bias in commercial search engines is entitled Algorithms of Oppression: How Search Engines Reinforce Racism (forthcoming, NYU Press). She currently serves as an Associate Editor for the Journal of Critical Library and Information Studies, and is the co-editor of two books: The Intersectional Internet: Race, Sex, Culture and Class Online (Peter Lang, Digital Formations, 2016), and Emotions, Technology & Design (Elsevier, 2015). 


Dr. Noble’s research projects include:

  • Search engine ethics
  • Racial and gender bias in algorithms
  • Technological redlining
  • Socio-cultural, economic and ethical implications of information in society
  • Race, gender and sexuality in information communication technologies
  • Digital technology and Internet policy development
  • Privacy and surveillance
  • Information and/as control
  • Critical information studies


Dr. Noble teaches Information & Power & Information & Society at UCLA, Network Analysis & Information Economy at IEEI, and custom courses on similar themes at client organizations. Her students have asked for a forum to continue our discussions, which you can join on LinkedIn: Stratelligence Forum.